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Marketing and market research is the systematic gathering, recording, analysis and interpretation of data about the marketing of and the market for, goods and services. Effective market research enables a business to listen to the views and needs of its customers. It can be crucial to the successful launch of a new product, especially in a new overseas market.
This e book explains all the different aspects of marketing to help the successful development of your own business.
This e book is
The e books published are a complete guide to setting up or growing an exisiting import export business. Havng many years of global business experience, we felt there was a lack of knowledge about international business and seeing the current opportunities opened up by the internet and communications channels, we decided to publish our range of e books to help individuals and businesses take advantage of this and develop their own international business.
This is the first in a range of international publications that we will be publishing over the coming years.
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