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The Myth of the Garage |
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View In Browser
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Download Standalone
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Downloads: |
256 |
File Size: |
539 kB |
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Publisher: |
The Publisher |
Limitations: |
Free |
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Date Uploaded: |
Monday, November 07, 2011 |
License: |
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PUBLISHER: |
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View In Browser
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Download Standalone
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The Publisher |
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EBROCHURE DESCRIPTION: |
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"From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
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PUBLISHER'S WEB SITE: |
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The Publisher
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AUTHOR: |
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Dan Heath & Chip Heath |
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RELATED: |
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